The Storyteller’s Secret


The last time I went to a business meeting, I also visited a bookstore just to see if there would be something of interest to me in there. I didn’t expect to find anything, but lo and behold, I found a true gem! This is something I didn’t realize as I was holding it in my hands, but rather after I had started reading it. I hadn’t seen any reviews for the book. In fact, I had never heard of the book or its author, but the title of the book had me intrigued, and so I ended up buying it.

The book I’m going to be talking about today is The Storyteller’s Secret, by Carmine Gallo.

You might have heard of Gallo’s previous bestselling book Talk Like TED. I have yet to read it, but after reading the book that came after, I’m inclined to give that one a try as well.


The Storyteller’s Secret is all about how entrepreneur’s changed the world not only for themselves, but also for the people around them. You might not know it, but many of the now famous millionaires and billionaires went through something traumatic, usually in their childhood, and that changed their lives forever.

Many people think they’re alone in their own suffering, but that really is not the case. We all go through rough patches in our lives, and oddly enough, that is something very relatable.

What people like Oprah Winfrey, Tony Robbins and Richard Branson (and many others) do differently, is they see their past as something to be learned from, and take what they the-storytellers-secretexperienced to tell a story where they become to hero of their own journey. This motivates them to do great things with their lives, and it also inspires the people around them to try harder. And no, as you might be thinking this, they were not born good at telling stories. Storytelling is a skill that you can learn just like anything else. Often all it takes is the want to share your story, and passion to do something meaningful.

The reason why rags to riches stories are so compelling is because we can see ourselves in those characters. The thing is, we all are the heroes of our own lives, but usually we just choose to not assume that role for ourselves.

What I learned from this book is that we all have a story to tell. We all are the main character of our story, the protagonist, the one who struggled and survived, and that there’s an inspirational story behind all of us.

The Storyteller’s Secret contains many inspirational stories, from some very famous people, and it also gives you the tools to create your own story. It’s one of the best books I’ve ever read, and I found it by accident. I’m not saying you will get as much out of it as I did, but I think everyone needs to understand how important storytelling is in your life. It could mean the difference between making a connection, or not. Getting the job you want, or not. Becoming the hero of your life, or not. If you get good at telling stories; the world is open to you.

And that is why I recommend you read this book.

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